Call of the Mall
I first read about Paco Underhill in The Naked Consumer a 1992 book by Erik Larson. As a retail anthropologist, Underhill works with large retail companies to help them improve their stores and procedures by learning how customers actually use them. Most of his work entails in hanging out in stores and malls and watching people shop. In Call of the Mall, Underhill takes us on a 200 page shopping trip and shares many insights into how malls are designed and managed, how stores are designed to keep out unwanted shoppers as well as to lure the particular types of customers the store wants and how people actually use their malls. Entertaining enough, but not particularly recommended.