The Thin Red Line

I first read about Paco Underhill in The Naked Consumer a 1992 book by Erik Larson. As a retail anthropologist, Underhill works with large retail companies to help them improve their stores and procedures by learning how customers actually use them. Most of his work entails in hanging out in stores and malls and watching people shop. In Call of the Mall, Underhill takes us on a 200 page shopping trip and shares many insights into how malls are designed and managed, how stores are designed to keep out unwanted shoppers as well as to lure the particular types of customers the store wants and how people actually use their malls. Entertaining enough, but not particularly recommended.

This entry was posted on Thursday, July 19th, 2007 at 8:38 pm and is filed under Book Reviews, Books, Business, Non-Fiction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.