Book Review: Buy Ketchup In May And Fly At Noon by Mark DiVincenzo
Timing is everything, they say. And I would expect that author Mark DiVincenzo would agree. DiVencenzo, whose 2009 release Buy Ketchup In May And Fly At Noon is a very comprehensive collection of brief, well-researched answers to questions like “What is the best day of the week to ask for a raise?” or “What is the best time to fire someone?” (Friday in both cases) has penned quite a collection. From the best time of day to have surgery? (first thing in the morning) to the best time to get pregnant (August) this volume’s got your covered. You will learn when Not to have surgery (Friday), when to be admitted to the hospital (Monday–Wednesday), when to buy mustard, ketchup and relish (in May, when it’s on sale at the year’s lowest prices) and a score of other questions about just When, exactly, is the best time to do something. In these difficult economic times, it pays to know when is best. After all, timing is everything. Buy Ketchup In May And Fly At Noon is Recommended.
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1Sheila @ A Postcard a Day
wrote on 8 March 2010 at 17:05
This is the most intriguing-sounding book! How did he conduct this research? National statistics or astrology? I might even have to buy it to find out more.
2Alan
wrote on 8 March 2010 at 19:10
In the introduction the author states that all of the information came from interviews. The author is an experienced journalist and indicates he reported the book. Thanks for stopping by!
3Jay Peterson
wrote on 9 March 2010 at 9:33
What an interesting idea for a book! Does he explain why certain times are best? My curiosity is definitely peaked-I’m going to have to buy this!